I was born in Buenos Aires, 🇦🇷 Argentina in 1983, where I still live in.
I studied a bit of 🏡 housing construction, 🔧 engineering, 📈 business administration, and finally went all into internet to design and build websites in 2003.
Since then created and worked on several web products that no longer exist, like: SMS Sender, MyComments, 11feeds and Keegy, to mention a few.
Around 2008 I discovered online advertising and jumped to the business side, participating in numerous ad networks and agencies in Latin America in this order Smowtion → Rekket → Veente → Opera → Shake Again.
After 10 years in the ad-tech industry I wanted to do something more tangible than impressions and clicks, so I switch to building products like Andiago and WeCare. I also built some products by my self, like Uverde.
In 2021 I founded a fin tech company called InvisiPay, which aimed to be the fastest and most convenient way to pay at restaurants, and was COO in Trip Ventures, a startup studio.
Quite recently, at the dawn of 2024, created LEV3R, which is an adnetwork to promote SaaS companies. I like to think of it as Carbon ads for the rest of us, bellow is a placement ad from this network.
DePickups, I've had this domain for a long time and wanted to create a minimal version of Google news, but just for one topic I usually follow, that's pickup trucks in Argentina. It's a nice little project, most likely I'll release it as open source, just need to clean up the code.
You can reach me via email at [email protected] or follow me in these platforms:
And anywhere else... you guessed, most probably I'm using the handle @dfgonzalez.